The one thing that will improve your SEO and make your readers happy!

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Faster Loading Pages!

In April of 2010, Google said:

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web request.Google

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Experts Agree

Experts agree, site load speed is a key ranking factor in most search engines.  Most also agree that image optimization is one of the top ways to improve load speed.

These experts often recommend image optimization tools and I urge you to try them.  I’ve tried a bunch and my favorites are TinyPNG and Dynamic Drive.

TinyPNG has a superior interface that allows you to drag and drop up to 20 images and it returns a compressed version of each image that looks like the original.

Dynamic Drive shows you up to 9 versions of your image, varying in compression rate and quality.  The nice thing is, you can pick the image that is “good enough for you”.  Unfortunately, you can only compress 1 image at a time and only up to 2.86 megabytes per image.

I decided to give each a try with this un-optimized image.

make the web faster

Original Image

 

Dynamic Drive

Dynamic Drive gave me this long list of choices, varying in quality and size.  The first image is the unaltered version and the rest progressively reduce quality, but improve compression.

This is great if you are compressing a small number of images and want to see various results so you can choose the best combination of compression vs. quality.

Dynamic Drive Compression Results

Dynamic Drive Compression Results

 

TinyPNG

TinyPNG doesn’t show the compressed image on-screen, and generally the image compression errors on the side of higher quality.

The intent is to give you the highest compression they can, without degrading the image quality too much.  They call it loss-less compression and you can see from the screenshots below, it reduced the image size by 34% and the quality remains high.

TinyPNG Image Compression Results

TinyPNG Image Compression Results

TinyPNG - make the web faster

TinyPNG Compressed Image

 

A Third Option

Would you like to have the higher compression offered by Dynamic Drive and the great quality and ease of use offered by TinyPNG?  And all without file size restrictions?  Let me show you how.

My Website Analyzer offers a drag and drop interface (or file selector), no limits on file size, and you can compress up to 50 images at once.  Best of all, you get great compression with great quality.  Check out the results below.

Website Analyzer Image Compression Results

Website Analyzer Image Compression Results

 


Side by Side Comparison

make the web faster

Original Image

TinyPNG - make the web faster

Compress by TinyPNG – 34% smaller than the original

GrowthHow-make the web faster

Compressed by Website Analyzer by GrowthHow – 53% smaller than the original

DynamicDrive-make the web faster

Compressed by Dynamic Drive – 56% smaller than the original

Curious about quality?  Check this side by side comparison with a large image

 

Want to learn more?

Watch this…

 

Side by Side with a large image

Below is 4 images.  The first is the original image, its file size is 103 kb.  I’ve compressed the second image with TinyPNG and it’s 95.7 kb.  I compressed the third image with GrowthHow’s image compression tool and it’s 56.68 kb, and the fourth image with Dynamic Drive’s image optimizer and it’s 55.9 kb.  Can you tell the difference?

Original Image (file size: 103.87 kb)

Original Image (file size: 103.87 kb)

Image compressed by TinyPNG (file size: 95.7 KB - 9% reduction)

Image compressed by TinyPNG (file size: 95.7 KB – 9% reduction)

Image compressed by GrowthHow’s Website Analyzer (file size: 56.6 KB - 45% reduction)

Image compressed by GrowthHow’s Website Analyzer (file size: 56.6 KB – 45% reduction)

Image compressed by Dynamic Drive (file size: 55.9kb - 46% reduction)

Image compressed by Dynamic Drive (file size: 55.9kb – 46% reduction)

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